To become an esteemed and influential media organization with products that help shape and build the Malaysian society towards a progressive, modern and intellectual outlook.
- To consistently produce products that are of high quality and delivers on its promises.
- To optimize the usage of our resources and to apply technology towards maintaining our leadership in the marketplace.
- To ensure all our employees are competent, innovative, spirited and highly motivated
- To gear our business process towards contributing to our Corporate Social Responsibility for the betterment of our community and the conservation of our environment.
We believe our employees are the heart of organization and consumers, the soul of the business. As much as we are passionate about our products, we are also passionate about our consumers and at Kumpulan Media Karangkraf six key values stand out and these are the core values that governed our daily business;
Passion – Innovation -Teamwork – Trustworthiness – Sincerity – Concern
Kumpulan Media Karangkraf (Karangkraf) is the biggest and most succesful Bumiputra owned publisher in Malaysia, with four key business focus, it is the undisputed leader in a challenging and evolving media industry in the contry.